Times Square Cara loves Karl
Information
Client,
Karl Lagerfeld
Year,
2022
Type,
Motion 3D
Description
We were asked by the prestigious Karl Lagerfeld brand to showcase the avatars that we created for the Karl<3Cara collection on Times Square.
We never developed something so big on a screen so huge so it was a big challenge for us.
For the biggest curved screen on Times Square, we created an optical illusion where we see Karl and Cara pop out of the screen.
A highlight of this project was to kick off the whole campaign with this piece on Times Square. We were fortunate to witness it for ourselves<3.
Team
Creative direction
POST NEON
Character design
Carla Almeda, Patrick Blankenzee & POST NEON
3D Clothing
Mahangoe Virtual Studio
Motion Capture
Het Nieuwe Kader
Choreography
Michiel van Maaren
Character animation
Het Nieuwe Kader
3D designers
Baptiste Labat & POST NEON