We were asked by the prestigious Karl Lagerfeld brand to showcase the avatars that we created for the Karl<3Cara collection on Times Square.

We never developed something so big on a screen so huge so it was a big challenge for us.

For the biggest curved screen on Times Square, we created an optical illusion where we see Karl and Cara pop out of the screen.

A highlight of this project was to kick off the whole campaign with this piece on Times Square. We were fortunate to witness it for ourselves<3.