Cara loves Karl
Information
Client,
Karl Lagerfeld
Year,
2022
Type,
Motion 3D
Description
We were asked by the prestigious Karl Lagerfeld brand to create avatars and content for the latest Karl <3 Cara collection, designed by Cara Delevigne.
We were inspired by both Anime style characters and the unique aesthetic of the collection to create the avatars for both Karl and Cara.
To bring the clothes to life we recreated the clothes digitally and fitted them to our Cara avatar. We then used motion capture to give them a life like dynamism.
A highlight of this project was getting the opportunity to display our work on the iconic Time Square billboards. We also created a series of editorial images and videos for magazines including Vogue runway and an interview for Hypebeast.
Team
Creative direction
POST NEON
Character design
Carla Almeda, Patrick Blankenzee & POST NEON
3D Clothing
Mahangoe Virtual Studio
Motion Capture
Het Nieuwe Kader
Choreograpy
Michiel van Maaren & Joao Sabajo
Character animation
Het Nieuwe Kader
Sound design & composition
Pim Boreel
3D Designers
Thomas de Rijk, Baptiste Labat, Malou Sandig & POST NEON