Cara loves Karl

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Information


Client,

Karl Lagerfeld

Year,

2022

Type,

Motion 3D

Description


We were asked by the prestigious Karl Lagerfeld brand to create avatars and content for the latest Karl <3 Cara collection, designed by Cara Delevigne.

We were inspired by both Anime style characters and the unique aesthetic of the collection to create the avatars for both Karl and Cara.

To bring the clothes to life we recreated the clothes digitally and fitted them to our Cara avatar. We then used motion capture to give them a life like dynamism. 

A highlight of this project was getting the opportunity to display our work on the iconic Time Square billboards. We also created a series of editorial images and videos for magazines including Vogue runway and an interview for Hypebeast.

Team


Creative direction

POST NEON


Character design

Carla Almeda, Patrick Blankenzee & POST NEON


3D Clothing

Mahangoe Virtual Studio


Motion Capture

Het Nieuwe Kader


Choreograpy

Michiel van Maaren & Joao Sabajo 


Character animation

Het Nieuwe Kader


Sound design & composition

Pim Boreel


3D Designers

Thomas de Rijk, Baptiste Labat, Malou Sandig & POST NEON