• Full shot of a woman looking in the distance wearing Iris van Herpen couture.
  • Close up of a person wearing digital 3D accessories.
  • Woman standig in couture designed by Iris van Herpen in a digital environment.
  • Woman wearing Iris van Herpen facing away from the camera.
  • Two women wearing Iris van Herpen looking at each other.

Symbiosis

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Information


Client,

Iris van Herpen

Year,

2021

Type,

Still Mixed reality

Description


We were asked by the prestigious fashion designer Iris van Herpen to collaborate with Maria Bodil to create a series of still images for her pieces that are inspired by the fungi kingdom. 

Together with Maria Bodill, we explored the reevaluated belief in nature by returning to the roots of our existence; the fungal network. This higher power thrives underground, uniting all living organisms. We envisioned an ‘alternative reality’ in which nature and technology co-exist in harmony, nourishing each other in a sacred balancing act. As godly figures flourish out of the surrealistic landscape, we can question ourselves: Could technology and nature ever exist in a state of symbiosis?

We crafted with 3D modeling tools, four mixed reality still images for this series where we designed several fungi-inspired environments, assets, and textures.

The highlight of this project was that the campaign was selected in 2020 as the second-best fashion campaign globally. 

Team


Creative direction

Maria Bodil, Post Neon


Art direction

Killian Vos, Post Neon


3D design & concept

Post Neon


Photograpy

Maria Bodil


Modelling

Riva Keuning (the Coven models), Latoya Halleyne (supermodelmanagement)


Casting

Michiel van Maaren


Hair

Latoya Velberg


Make-up

Marije Koelewijn


Gaffer

Rupert Tapper


Best boy

Dennis Erfmann


Electrician

Frank Sturm


Setdressing

Isabel Evangelisti


Production

Itai Verhoeckx, Sascha Bunge


Assistant

Simone Kuijer


Agency

Underpromise